
ATORN The brand had to present a unified expression of both the organisation’s quality products and services and also position the new range in the marketplace to its customers and sales personnel. ATORN products had been designed for industry professionals to ensure user satisfaction and consistent quality throughout.
Monks and Crane Industrial Group Ltd Monks and Crane Industrial Group Ltd, National Distributors of Industrial & Engineering Tools, operated in a stagnant marketplace where growth within their traditional customer base was limited.
Si(3) The Marketing Edge (TME) were invited to prepare a full marketing audit of the company’s operations and forward marketing strategy and subsequently formulate a marketing plan for the next three years trading.
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