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Integrated Marketing Communications (IMC) is a concept of marketing communications that recognises the added value of assuring that all communication vehicles (including sales force, customer services, and any other employees who have customer contact) portray a clear and consistent message about the company, business, or product that follows and illustrates the company's vision and mission.
The Marketing Edge work with Clients to produce and implement marketing support strategies that integrate their philosophy, culture and unique selling propositions into a dynamic and cost-effective IMC programme to meet agreed objectives.
Marketing
- Marketing Strategy Reports
- Sales Support Programmes
- Customer Relationship Management
- Public Relations
- Marketing Plans and Audits
- Database Programmes
- Events Management
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