IMC: Why and What?	Download
What is Integrated Marketing Communications and the benefits of implementing an IMC plan.
The IMC Plan	Download
The Integrated Marketing Communications Plan
Outsourcing for efficiency	Download
The benefits of outsourcing
Sink or Surf?	Download
Optimising the net! The Internet is hot and businesses are jumping on the surfboard into cyberspace. You want to join the crowd, but do you know what you're getting into?
How social responsibility gets results	Download
What is Cause-Related Marketing (C-RM)? Embracing a cause makes good business sense.

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